Privacy Policy

1. Introduction

SSW NorCal ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit www.ssw-norcal.com, request a complimentary in-home water test, or otherwise interact with us.

2. Information We Collect

• Contact information you submit: full name, mailing/home address, phone number, and email address.
• Communications: messages you send us by form, phone, SMS, or email.
• Service data: appointment details, water test results performed at your home, and notes from our visit.
• Website data: basic analytics such as pages viewed, device/browser type, and referring source.

3. How We Use Your Information

• To schedule, confirm, and conduct your complimentary water test.
• To send appointment reminders, follow-ups, and your test results.
• To respond to inquiries and provide customer service.
• To send marketing communications about water solutions you may find useful (you can opt out anytime).
• To comply with legal obligations and protect our rights.

4. SMS / Text Messaging

When you check the SMS consent box on our form, you expressly opt in to receive transactional and marketing text messages from SSW NorCal at the phone number you provide. Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe, or HELP for assistance.

No sharing of SMS opt-in data. Mobile information and SMS opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes. Information may only be shared with subcontractors providing services that support our text messaging program (e.g., our SMS platform provider), and only to the extent necessary to operate that program.

5. How We Share Information

We do not sell your personal information. We share it only with:

• Service providers who help us operate (scheduling software, CRM, SMS/email platforms, hosting). These providers are bound by confidentiality and use data only on our behalf.
• Authorities when required by law, subpoena, or to protect our rights and safety.

6. Your Choices & Rights

• Opt out of SMS: reply STOP to any text from us.
• Opt out of email marketing: use the unsubscribe link in any email.
• Access, correct, or delete: California residents (CCPA/CPRA) and others may request access to, correction of, or deletion of personal information by contacting us below.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet is 100% secure.

8. Children's Privacy

Our services are intended for adult homeowners. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision.

10. Contact Us

Questions or requests about this Privacy Policy? Contact:

SSW NorCal
Email: hello@ssw-norcal.com
Phone: 916-818-5862